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AS-IT-IS ONE Micellar Casein - Slow Releasing Protein, Supports Overnight Muscle Repair & Growth

AS-IT-IS ONE Micellar Casein - Slow Releasing Protein, Supports Overnight Muscle Repair & Growth

Regular price Rs. 828.00
MRP: Regular price Rs. 1,145.00 Sale price Rs. 828.00 Save 27%
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Product Details

  • ONE INGREDIENT, ZERO DISTRACTIONS: AS-IT-IS ONE Micellar Casein is made with just one ingredient—pure casein protein. No added sugar, no preservatives, no enzymes, no artificial flavour or colour added.  It’s pure, dope-free and designed to deliver what your body actually needs, without any clutter.

  • EVERYDAY PROTEIN FOR EVERYONE: With AS-IT-IS ONE Micellar Casein, you get 25g of protein in each serving. It’s suitable for everyone from busy professionals to health-conscious individuals, high-performing athletes, stay-at-home parents, or active seniors who want to keep their muscles strong. Casein Protein is ideal for all lifestyles – it’s vegan-friendly and keto-friendly.

 

  • SUSTAINED NOURISHMENT: Unlike fast‑digesting proteins, Micellar Casein digests slowly over the course of 8 hours. It’s a great source of protein for a night-time, between-meal or to be consumed during fasting periods. It maintains positive protein balance, prevents muscle breakdown and provides sustained nourishment rather than quick fixes

 

  • UNFLAVOURED = UNLIMITED POSSIBILITIES: You don’t have to restrict yourself to the standard flavours of protein powders. With unflavoured protein, the possibilities are endless! You can add AS-IT-IS ONE Micellar Casein to your favourite smoothies or breakfast oats, pancakes and even make your own personalized protein bars.

 

  • TRANSPARENCY YOU CAN TRUST: At AS-IT-IS ONE, we believe in nothing to hide, everything to prove. Made in a GMP-compliant facility, our product is 3rd party tested to ensure purity, safety, and protein accuracy. The QR code on the pack enables you to check the authenticity of the product—trusted and truly yours.

 

  • KEEPS YOU SATIATED & ON TRACK: Micellar Casein helps you feel satisfied, reduces the desire to snack in between meals and keeps you on track with your mindful eating. Whether you’re hustling through deadlines, fasting, or just keeping it balanced, this protein’s got your back even when you’re off the clock.

 

  • FLAVOUR FLEXIBLE, CONVENIENT: The unflavoured Whey Isolate allows you to personalize the flavour of your shake by adding ingredients like fruits, and nut butter, tailoring it to your preferences without the influence of pre-added flavours.

How to use?

Take 1 heaped scoop (32g), mix with 250ml of water or milk for an easy shake.


Can be mixed into smoothies, oats, porridge, pancake mix or used to make protein bars at home.


Beginners using protein powder for the first time may consider adding 1/2 scoop first.


Can be consumed between meals, during fasting or at night as its slow-digesting nature keeps you
nourished for longer.

Who is this for?

Students, professionals, and parents seeking simple, everyday nourishment.


Beginners looking for clean protein support.


Regular exercisers, elderly or homemakers (seeking stamina and strength).


Everyone who values pure, uncompromised nutrition.

Ingredients

Micellar Casein Protein Powder

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product highlight

Single Ingredient Purity

Just micellar casein, delivering 25g protein per serving, nothing added, nothing hidden

1

Supports Overnight Nourishment

Helps reduce muscle breakdown during long fasting periods like sleep, aiding recovery and growth.

3
2

Slow Release Protein Integrity

Micellar Casein digests gradually, ensuring a steady amino acid supply for hours

4

Reliability You Can Trust

A trustworthy choice that reassures you’re fuelling wellness with honesty, balance, and sustained nourishment.

1. Single Ingredient Purity

Just micellar casein, delivering 25g protein per serving, nothing added, nothing hidden

2. Slow Release Protein Integrity

Micellar Casein digests gradually, ensuring a steady amino acid supply for hours

3. Supports Overnight Nourishment

Helps reduce muscle breakdown during long fasting periods like sleep, aiding recovery and growth.

4. Reliability You Can Trust

A trustworthy choice that reassures you’re fuelling wellness with honesty, balance, and sustained nourishment.

SLOW RELEASE. LASTING NOURISHMENT.

AS‑IT‑IS ONE Micellar Casein is unflavoured and minimally processed, with no fillers or preservatives. Known for its slow‑digesting nature, it supports daily wellness and overnight recovery, fitting naturally into bedtime routines, balanced nutrition, and
mindful living.



Frequently Asked Questions

Product Overview & Composition

  • What is Micellar Casein?
    Micellar Casein is a slow-digesting milk protein that provides sustained amino release.

  • What makes AS-IT-IS ONE Micellar Casein unique?
    Unlike flavoured blends with fillers, this is pure micellar casein containing just one ingredient. It’s slow-digesting, delivering a steady stream of amino acids. Every batch is third-party verified.

  • Why is Micellar Casein called slow-digesting protein?
    Micellar Casein forms a gel in the stomach, which slows down digestion and the release of amino acids. This results in a steady supply of protein to the muscles over several hours, making it ideal for overnight recovery or long gaps between meals.

  • Does AS-IT-IS ONE Micellar Casein contain flavours and enzymes?
    No, it does not. AS-IT-IS ONE Micellar Casein is a pure, unflavoured protein with no added flavours, sweeteners, or digestive enzymes. The ingredient list clearly states Micellar Casein Protein only.

  • Why should I choose casein over Whey?
    Whey is fast-digesting protein, perfect right after workouts for instant recovery. Casein is slow- digesting protein ideal before bed or long gaps, steadily fuelling muscles for hours. AS-IT-IS ONE Micellar Casein doesn’t replace Whey, it completes it. Whey sparks repair, Casein sustains it. Together, they create lasting results.

  • What does “One Ingredient, Zero Compromises” mean?
    It means transparency and trust. No flavours, no fillers, no hidden additives,
    just pure micellar casein protein. Every batch is blindtested and verified, so you can fuel your body with confidence.

  • Is the amino acid profile disclosed?
    Yes, the full profile is printed on the pack.

  • How much protein do I get per scoop?
    Each 32g scoop delivers 25g of clean protein, along with 11.2g essential amino acids and 5.3g BCAAs. That’s powerful nutrition in one ingredient, no sugar, no flavours, no gimmicks.

  • What is the serving of AS-IT-IS ONE Micellar Casein?
    One serving is 32g (1 heaped scoop), which provides 25g of protein.

  • Does AS-IT-IS ONE Micellar Casein contain added sugar?
    No, it contains zero added sugar.

  • How many servings does one Kg pack of AS-IT-IS ONE Micellar Casein contain?

One Kg pack of AS-IT-IS ONE Micellar Casein offers 31 servings of 32g each.

Usage & Suitability

  • Who is AS-IT-IS ONE Micellar Casein suitable for?
    AS-IT-IS ONE Micellar Casein is suitable for everyone who wants steady, long-lasting protein support. Whether you’re an athlete, gym-goer, professional, student, or simply someone looking to manage satiety and recovery, its slow-digesting nature makes it a versatile choice. It works well before bed, during long gaps between meals, or as part of a balanced diet to keep
    energy and muscle repair consistent.

  • Can I use Micellar Casein for gaining weight?

    Although not a gainer supplement, you can use AS-IT-IS ONE Micellar Casein as
    part of a weight-gain plan, but it works best when combined with a
    calorie-surplus diet. Casein itself is a protein supplement that supports
    muscle repair, recovery, and satiety. To gain weight, you’ll need to pair it with
    adequate carbohydrates, healthy fats, and overall calorie intake.

  • I don’t do any workouts, can I still use AS-IT-IS ONE Micellar casein?
  • Yes, you can. AS-IT-IS ONE Micellar Casein is suitable for everyone, not just athletes or gym- goers. Even if you don’t exercise, it can help you meet daily protein needs, support satiety, and maintain muscle health. However, it should be used as part of a balanced diet and not as
    a substitute for whole foods.


  • Is AS-IT-IS ONE Micellar Casein suitable for a 60-year-old retired person?
    Yes, it is. AS-IT-IS ONE Micellar Casein is suitable for everyone, including older adults. At 60, maintaining muscle mass, strength, and satiety becomes especially important. Slow-digesting casein helps by providing a steady release of amino acids to support muscle health, helping prevent age-related muscleloss (sarcopenia), supporting recovery and keeping you fuller for longer, which can aid in balanced nutrition.

  • Is it suitable for beginners?
    Yes, Beginners can start with half a scoop to test digestion. Casein is gentle, steady, and keeps you fuller for longer. It’s a great way to build consistency in your protein routine without heaviness or bloating.

  • Is it suitable for women?
    Yes, AS-IT-IS ONE Micellar Casein is safe for all adults, including women, as part of their daily nutrition and fitness journey. For pregnant or lactating women, it’s best to consult a doctor first to ensure it fits individual needs. AS-IT-IS ONE stands for transparency, helping you make informed choices that support your lifestyle, recovery, and long-term goals.

  • Is Micellar Casein good for athletes?
    Absolutely. AS-IT-IS ONE Micellar Casein being a powerful ally for athletes. It’s slow, steady amino acid release supports overnight recovery, reduces muscle breakdown, and sustains repair long after training ends. For athletes who push hard, Casein is the quiet strength that keeps muscles fuelled, repaired, and ready for the next challenge.

  • Can dieters use AS-IT-IS ONE Micellar Casein?
    Yes. AS-IT-IS ONE Micellar Casein is a great fit for dieters. It’s slow digestion keeps you fuller for longer, curbs cravings, and provides steady nourishment without unnecessary additives. By sustaining muscle repair while supporting satiety, it helps you stay consistent with your goals, whether that’s weight management, lean muscle retention, or balanced nutrition.

  • Is Micellar Casein better than plant protein?
    Micellar Casein and Plant Protein serve different needs, so “better” depends on your goals. Micellar Casein is a milk-derived protein that digests slowly, offering a complete amino acid profile and sustained release that makes it perfect for overnight recovery and long gaps between meals. Plant Protein, on the other hand, is vegan-friendly and ideal for those avoiding dairy. While it digests faster, and may need blends to cover all essential amino acids, it’s a
    clean option for plant-based lifestyles.

  • Is Micellar Casein safe for lactose-intolerant people?
    Contains trace lactose; suitable for mild intolerance, not severe.

  • Is it safe for everyday use?
    Yes, AS-IT-IS ONE Micellar Casein is safe for everyday use as part of a
    balanced diet. Regular use can support your fitness and nutrition goals, but
    like any supplement, it should complement, not replace whole foods. If you have
    specific health conditions or dietary concerns, consulting a healthcare
    professional before embarking on supplementation is recommended.

  • Is it safe for long-term use?
    Yes, supports sustained recovery and satiety over time.

Serving & Consumption

  • How many servings does one Kg pack contain?

    31 servings of 32g each.

  • Does AS-IT-IS ONE Micellar Casein include a
    scoop?


    Yes, AS-IT-IS ONE Micellar Casein includes a scoop inside the pouch. The
    serving size of the scoop is 32g (one heaped scoop).

  • What is the serving size?

    32g (1 heaped scoop).

  • How much protein per scoop?

    25g protein, 11.2g EAAs, 5.3g BCAAs.

  • How do I consume it?

    Mix one scoop with water for quick absorption, or blend with milk for
    creaminess and extra calories. You can also stir it into oats, smoothies,
    pancakes, or even coffee. It’s versatile, neutral, and built for blending.

  • Can I bake with Micellar Casein?

    Yes, you can. The unflavoured AS-IT-IS ONE Micellar Casein works well in
    recipes like protein pancakes, muffins, or bars. It’s slow-digesting nature
    makes baked foods more filling, though the texture may differ slightly from
    Whey. It’s a versatile way to add sustained protein to your recipes.

  • Can I use Micellar Casein during fasting?

    Micellar Casein is a milk-derived protein, so technically consuming it would
    break a strict fast. However, many people use it during intermittent fasting
    eating windows because it’s slow digestion helps sustain satiety and provides
    steady amino acids for muscle repair.

  • Can I use Micellar Casein as a meal replacement?

    Micellar Casein is a high-quality protein, but it’s not a complete meal. It can
    help keep you fuller for longer and support recovery, yet a balanced meal
    should also include carbs, fats, and fiber. Use it to complement meals, not
    replace them entirely.

  • Is Micellar Casein safe for lactose-intolerant people?

    Micellar Casein is milk-derived and contains
    trace amounts of lactose. For those with mild lactose intolerance, high-quality
    micellar casein (especially cold-filtered varieties) is often well tolerated.
    However, individuals with severe lactose sensitivity may experience discomfort
    and are usually better suited to alternatives like whey isolate or plant-based
    proteins.

  • When is the best time to take casein?

    Before bed or during long gaps between meals. It keeps muscles fed for hours.

  • Can I take it post-workout?

    Yes, but Whey is faster; Casein sustains recovery.

  • How many scoops per day?

    Consume protein as per the recommended dosage indicated on the pack.

  • Is it safe for long-term use?

Yes. AS-IT-IS ONE Micellar Casein is safe for long-term use as part of a balanced
diet and activelifestyle. It’s a clean, high-quality protein designed to
support sustained recovery, muscle maintenance, and satiety over time.

Benefits & Performance

  • Can I use AS-IT-IS ONE Micellar Casein for weight management?

    Absolutely. Casein keeps you satiated longer, helping control late night
    cravings. It’s low in calories (111kcal per scoop) and high in protein, making
    it a smart choice for dieters who want steady nutrition without excess.

  • Does Casein help with recovery?

    Yes. Casein’s slow amino acid release supports recovery during rest, especially
    overnight when muscles repair and grow. It’s the quiet strength that works
    while you sleep, sustaining repair long after Whey has done its job.

  • Is AS-IT-IS ONE Micellar Casein lactose-free?

    Casein is a milk protein, so it naturally
    contains lactose. If you’re sensitive, start with smaller servings to
    test tolerance. With AS-IT-IS ONE Micellar Casein, the focus is on
    transparency, helping you make informed choices that fit your body and
    your goals.

  • Does it cause bloating?

    No heaviness, no bloating drama. AS-IT-IS ONE Micellar Casein is designed for
    smooth absorption and steady digestion.

  • Does Micellar Casein support muscle growth?

    Casein’s slow release of amino acids prevents overnight muscle breakdown and
    supports protein synthesis while you sleep. With leucinerich content, it
    triggers muscle protein synthesis just like whey, but sustains it for hours.

Testing, Certification & Authenticity

  • How to verify the authenticity of AS-IT-IS ONE Micellar Casein?

    AS-IT-IS ONE Micellar Casein comes in a
    convenient, zip-lock pouch. Our Micellar Casein undergoes third-party lab
    testing for assurance of purity and potency. As a further assurance of
    authenticity, each product comes with a unique QR CODE and the SCRATCH CODE
    that enables the customer to verify the originality of the pack using the app.

  • Is it tested for purity?

    Yes, rigorously tested for purity, heavy metals, and quality assurance.

  • Is it GMP certified?

    Yes, manufactured under GMP standards.

  • Is it dope-free?

    Yes, tested and certified dope-free.

  • What is the shelf life of AS-IT-IS ONE Micellar Casein?

    18 months from manufacture.

  • How should I store Micellar Casein?

    Store AS-IT-IS ONE Micellar Casein in a cool, dry, and dark place, away from
    direct sunlight and moisture. Always keep the container tightly sealed to
    protect freshness, flavour, and mixability. Avoid storing it in humid areas
    like the kitchen, near the stove or refrigerator door, as exposure to heat and
    moisture can reduce quality and solubility. Proper storage ensures the protein
    stays effective for long-term use.

Customer Reviews

AS-IT-IS ONE Micellar Casein - Slow Releasing Protein, Supports Overnight Muscle Repair & Growth
Rs. 828.00 Rs. 1,145.00 Save 27%