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AS-IT-IS ONE Micellar Casein | 25g Protein per Serving | Single-Ingredient, Unflavoured

AS-IT-IS ONE Micellar Casein | 25g Protein per Serving | Single-Ingredient, Unflavoured

Regular price Rs. 828.00
MRP: Regular price Rs. 1,145.00 Sale price Rs. 828.00 Save 27%
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Product Details


  • ONE INGREDIENT, ZERO DISTRACTIONS: AS-IT-IS ONE Micellar Casein is made with just one ingredient, casein protein. No added sugar, no preservatives, no enzymes, no artificial flavour or colour added.  It’s free from banned substances and designed to deliver what your body actually needs, without any clutter.

  • EVERYDAY PROTEIN FOR EVERYONE: With AS-IT-IS ONE Micellar Casein, you get 25g of protein in each serving. It’s suitable for everyone from busy professionals to health-conscious individuals, high-performing athletes, stay-at-home parents, or active seniors who want to keep their muscles strong. Casein Protein is ideal for all lifestyles.


  • SUSTAINED NOURISHMENT: Unlike fast‑digesting proteins, Micellar Casein digests slowly over the course of 8 hours. It’s a great source of protein for a night-time, between-meal or to be consumed during fasting periods. It maintains positive protein balance, prevents muscle breakdown and provides sustained nourishment rather than quick fixes

  • UNFLAVOURED = UNLIMITED POSSIBILITIES: You don’t have to restrict yourself to the standard flavours of protein powders. With unflavoured protein, the possibilities are endless! You can add AS-IT-IS ONE Micellar Casein to your favourite smoothies or breakfast oats, pancakes and even make your own personalized protein bars.

  • TRANSPARENCY YOU CAN TRUST: At AS-IT-IS ONE, we believe in nothing to hide, everything to prove. Made in a GMP-compliant facility, our product is lab tested to ensure purity, safety, and protein accuracy. The QR code on the pack enables you to check the authenticity of the product, trusted and truly yours.

  • KEEPS YOU SATIATED & ON TRACK: Micellar Casein helps you feel satisfied, reduces the desire to snack in between meals and keeps you on track with your mindful eating. Whether you’re hustling through deadlines, fasting, or just keeping it balanced, this protein’s got your back even when you’re off the clock.

  • FLAVOUR FLEXIBLE, CONVENIENT: The unflavoured Whey Isolate allows you to personalize the flavour of your shake by adding ingredients like fruits, and nut butter, tailoring it to your preferences without the influence of pre-added flavours.
  • CONFORMS TO NADA /WADA: Free from any banned ingredients as per NADA / WADA

How to use?

Take 1 heaped scoop (32g), mix with 250ml of water or milk for an easy shake.


Can be mixed into smoothies, oats, porridge, pancake mix or used to make protein bars at home.


Beginners using protein powder for the first time may consider adding 1/2 scoop first.


Can be consumed between meals, during fasting or at night as its slow-digesting nature keeps you
nourished for longer.

Who is this for?

Students, professionals, and parents seeking simple, everyday nourishment.


Beginners looking for clean protein support.


Regular exercisers, elderly or homemakers (seeking stamina and strength).


Everyone who values pure, uncompromised nutrition.

Ingredients

Micellar Casein Protein Powder

View full details

Frequently Asked Questions

Product Overview & Composition

  • What is Micellar Casein?

Micellar Casein is a slow-digesting milk protein that provides sustained amino release.

  • What makes AS-IT-IS ONE Micellar Casein unique?

Unlike flavoured blends with fillers, this micellar casein contains no flavours, enzymes and fillers. It’s slow-digesting, delivering a steady stream of amino acids.

  • Why is Micellar Casein called slow-digesting protein?

Micellar Casein forms a gel in the stomach, which slows down digestion and the release of amino acids. This results in a steady supply of protein to the muscles over several hours, making it ideal for overnight recovery or long gaps between meals.

  • Does AS-IT-IS ONE Micellar Casein contain flavours and enzymes?

No, it does not. AS-IT-IS ONE Micellar Casein is an unflavoured protein with no added flavours, sweeteners, or digestive enzymes. The ingredient list clearly states Micellar Casein Protein only.

  • Why should I choose casein over Whey?

Whey is fast-digesting protein, perfect right after workouts for instant recovery. Casein is slow- digesting protein ideal before bed or long gaps, steadily fuelling muscles for hours. AS-IT-IS ONE Micellar Casein doesn’t replace Whey, it completes it. Whey sparks repair, Casein sustains it. Together, they create lasting results.

  • Is the amino acid profile disclosed?

Yes, the full profile is printed on the pack.

  • How much protein do I get per scoop?

Each 32g scoop delivers 25g of clean protein, along with 11.2g essential amino acids and 5.3g BCAAs. That’s powerful nutrition in one ingredient, no sugar, no flavours, no gimmicks.

  • What is the serving of AS-IT-IS ONE Micellar Casein?

One serving is 32g (1 heaped scoop), which provides 25g of protein.

  • Does AS-IT-IS ONE Micellar Casein contain added sugar?

No, it contains zero added sugar.

  • How many servings does one Kg pack of AS-IT-IS ONE Micellar Casein contain?

One Kg pack of AS-IT-IS ONE Micellar Casein offers 31 servings of 32g each.

Usage & Suitability

  • Who is AS-IT-IS ONE Micellar Casein suitable for?

AS-IT-IS ONE Micellar Casein is suitable for everyone who wants steady, long-lasting protein support. Whether you’re an athlete, gym-goer, professional, student, or simply someone looking to manage satiety and recovery, its slow-digesting nature makes it a versatile choice. It works well before bed, during long gaps between meals, or as part of a balanced diet to keep energy and muscle repair consistent.

  • Can I use Micellar Casein for gaining weight?

Although not a gainer supplement, you can use AS-IT-IS ONE Micellar Casein as part of a weight-gain plan, but it works best when combined with a calorie-surplus diet. Casein itself is a protein supplement that supports muscle repair, recovery, and satiety. To gain weight, you’ll need to pair it with adequate carbohydrates, healthy fats, and overall calorie intake.

  • I don’t do any workouts, can I still use AS-IT-IS ONE Micellar casein?

Yes, you can. AS-IT-IS ONE Micellar Casein is suitable for everyone, not just athletes or gym- goers. Even if you don’t exercise, it can help you meet daily protein needs, support satiety, and maintain muscle health. However, it should be used as part of a balanced diet and not as
a substitute for whole foods.

  • Is AS-IT-IS ONE Micellar Casein suitable for a 60-year-old retired person?

Yes, it is. AS-IT-IS ONE Micellar Casein is suitable for everyone, including older adults. At 60, maintaining muscle mass, strength, and satiety becomes especially important. Slow-digesting casein helps by providing a steady release of amino acids to support muscle health, helping prevent age-related muscleloss (sarcopenia), supporting recovery and keeping you fuller for longer, which can aid in balanced nutrition.

  • Is it suitable for beginners?

Yes, Beginners can start with half a scoop to test digestion. Casein is a slow-digesting protein that keeps you fuller for longer. It’s a great way to build consistency in your protein routine without heaviness or bloating.

  • Is it suitable for women?

Yes, AS-IT-IS ONE Micellar Casein is safe for all adults, including women, as part of their daily nutrition and fitness journey. For pregnant or lactating women, it’s best to consult a doctor first to ensure it fits individual needs.

  • Is Micellar Casein good for athletes?

Absolutely. AS-IT-IS ONE Micellar Casein being a powerful ally for athletes. It’s slow, steady amino acid release supports overnight recovery, reduces muscle breakdown, and sustains repair long after training ends. For athletes who push hard, Casein is the quiet strength that keeps muscles fuelled, repaired, and ready for the next challenge.

  • Can dieters use AS-IT-IS ONE Micellar Casein?

Yes. AS-IT-IS ONE Micellar Casein is a great fit for dieters. It’s slow digestion keeps you fuller for longer, curbs cravings, and provides steady nourishment without unnecessary additives. By sustaining muscle repair while supporting satiety, it helps you stay consistent with your goals, whether that’s weight management, lean muscle retention, or balanced nutrition.

  • Is Micellar Casein better than plant protein?

Micellar Casein and Plant Protein serve different needs, so “better” depends on your goals. Micellar Casein is a milk-derived protein that digests slowly, offering a complete amino acid profile and sustained release that makes it perfect for overnight recovery and long gaps between meals. Plant Protein, on the other hand, is ideal for those avoiding dairy. While it digests faster, and may need blends to cover all essential amino acids, it’s a good option for plant-based lifestyles.

  • Is Micellar Casein safe for lactose-intolerant people?

Contains trace lactose; suitable for mild intolerance, not severe.

  • Is it safe for everyday use?

Yes, AS-IT-IS ONE Micellar Casein is safe for everyday use as part of a balanced diet. Regular use can support your fitness and nutrition goals, but like any supplement, it should complement, not replace whole foods. If you have specific health conditions or dietary concerns, consulting a healthcare professional before embarking on supplementation is recommended.

  • Is it safe for long-term use?

Yes, supports sustained recovery and satiety over time.

Serving & Consumption

  • How many servings does one Kg pack contain?

31 servings of 32g each.

  • Does AS-IT-IS ONE Micellar Casein include a scoop?

Yes, AS-IT-IS ONE Micellar Casein includes a scoop inside the pouch. The serving size of the scoop is 32g (one heaped scoop).

  • What is the serving size?

32g (1 heaped scoop).

  • How much protein per scoop?

25g protein, 11.2g EAAs, 5.3g BCAAs.

  • How do I consume it?

Mix one scoop with water for quick absorption, or blend with milk for creaminess and extra calories. You can also stir it into oats, smoothies, pancakes, or even coffee. It’s versatile, neutral, and built for blending.

  • Can I use Micellar Casein during fasting?

Micellar Casein is a milk-derived protein, so technically consuming it would break a strict fast. However, many people use it during intermittent fasting eating windows because it’s slow digestion helps sustain satiety and provides steady amino acids for muscle repair.

  • Can I use Micellar Casein as a meal replacement?

Micellar Casein is a high-quality protein, but it’s not a complete meal. It can help keep you fuller for longer and support recovery, yet a balanced meal should also include carbs, fats, and fiber. Use it to complement meals, not replace them entirely.

  • Is Micellar Casein safe for lactose-intolerant people?

Micellar Casein is milk-derived and contains trace amounts of lactose. For those with mild lactose intolerance, it may be tolerated. However, individuals with severe lactose sensitivity may experience discomfort and are usually better suited to alternatives like whey isolate or plant-based proteins.

  • When is the best time to take casein?

Before bed or during long gaps between meals. It keeps muscles fed for hours.

  • Can I take it post-workout?

Yes, but Whey is faster; Casein sustains recovery.

  • How many scoops per day?

Consume protein as per the recommended dosage indicated on the pack.

  • Is it safe for long-term use?

Yes. AS-IT-IS ONE Micellar Casein is safe for long-term use as part of a balanced diet and activelifestyle. It helps support sustained recovery, muscle maintenance, and satiety over time.

Benefits & Performance

  • Can I use AS-IT-IS ONE Micellar Casein for weight management?

Absolutely. Casein keeps you satiated longer, helping control late night cravings. It’s low in calories (111kcal per scoop) and high in protein, making it a smart choice for dieters who want steady nutrition without excess.

  • Does Casein help with recovery?

Yes. Casein’s slow amino acid release supports recovery during rest, especially overnight when muscles repair and grow. It’s the quiet strength that works while you sleep, sustaining repair long after Whey has done its job.

  • Is AS-IT-IS ONE Micellar Casein lactose-free?

Casein is a milk protein, so it naturally contains lactose. If you’re sensitive, start with smaller servings to test tolerance.

  • Does it cause bloating?

No heaviness, no bloating drama. AS-IT-IS ONE Micellar Casein is designed for smooth absorption and steady digestion.

  • Does Micellar Casein support muscle growth?

Casein’s slow release of amino acids prevents overnight muscle breakdown and supports protein synthesis while you sleep. With leucine rich content, it triggers muscle protein synthesis just like whey, but sustains it for hours.

Testing, Certification & Authenticity

  • How to verify the authenticity of AS-IT-IS ONE Micellar Casein?

AS-IT-IS ONE Micellar Casein comes in a convenient, zip-lock pouch. Each pack comes with a unique QR CODE and a SCRATCH CODE that enables the customer to verify the originality of the pack using the app.

  • Is it GMP certified?

Yes, manufactured under GMP standards.

  • Is it dope-free?

Yes, tested and certified dope-free.

  • What is the shelf life of AS-IT-IS ONE Micellar Casein?

18 months from manufacture.

  • How should I store Micellar Casein?

Store AS-IT-IS ONE Micellar Casein in a cool, dry, and dark place, away from direct sunlight and moisture. Always keep the container tightly sealed to protect freshness, flavour, and mixability. Avoid storing it in humid areas like the kitchen, near the stove or refrigerator door, as exposure to heat and moisture can reduce quality and solubility. Proper storage ensures the protein
stays effective for long-term use.

Customer Reviews

  • 5 stars: 6 (50%)
  • 4 stars: 3 (25%)
  • 3 stars: 2 (17%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (8%)
S
Surya

The product is very good and please keep the price as it is. It was affordable than whey

S
Sudhanshu Thapa
As it is

As it is 👍🏻

S
Saurabh .
Introduce Some Flavors

The pricing was good, but it would be great if you could introduce some additional flavors.

M
Manish

NA

S
Saurav .
good quality

good quality protien

U
Ujjyani Sengupta

5

A
Akshay Lalwani
Amazinggg

Amazinggg

A
Anand Chandra

..

A
Abhinav Dhiman
Fake product

Fake product received

N
Nikhil Banka
It's doesn't dissolve easily

It's doesn't dissolve easily.

A
Anonymous
It is Good &Effective

It is Good &Effective, i took it at the Midnight.
I am attaching Collabe Review on Instagram please accept it.

t
tushar kapoor
slow protein

slow protein works well

AS-IT-IS ONE Micellar Casein | 25g Protein per Serving | Single-Ingredient, Unflavoured
Rs. 828.00 Rs. 1,145.00 Save 27%