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AS-IT-IS Micellar Casein, Slow Digesting Protein

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Rs. 900.00 Rs. 1,286.00

Get Extra 3% off on Prepaid Orders

  • 25g Protein
  • 5.3g BCAA
  • Slow Release Protein
  • Cold Processed
  • Country of Origin : India
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  • 100% PURE, ZERO AMINO SPIKED: AS-IT-IS Whey Protein Isolate is a 100% vegetarian, pure protein that boasts a single ingredient profile offering exactly what’s on its label. The supplement is made in a GMP-complaint facility, is free from amino spiking, and undergoes 3rd party lab-testing to ensure excellence in purity and quality.


  • SUITABLE FOR LACTOSE INTOLERANT: Whey Isolate is processed to remove a significant portion of the fats and carbs, resulting in higher protein content per serving and making it suitable for lactose-intolerant. The DOPE-free, gluten-free, soy-free, unflavoured, unsweetened, unadulterated Whey Protein Isolate provides a concentrated dose of 27g protein, 5.9g BCAA, and 4.5g glutamine per serving and has the highest PDCAA score among protein supplements.


  • LOW CARB, FAST ABSORBING HIGH PROTEIN: The fast absorption rate of Whey Protein Isolate and efficient utilization of amino acids ensures the muscles receive the fuel they need quickly, supporting post-workout recovery. Owing to its high leucine content, and high EAAs, Whey Protein Isolate is the best protein supplement to be consume post-workout.


  • HELPS PREVENT MUSCLE LOSS: During periods of weight loss, adequate protein intake, especially from high-quality protein sources like Whey Isolate, can help counteract the muscle loss by providing amino acids for sparing muscle tissues. Unflavoured Whey is compatible with various diet plans, including low-carb or ketogenic diets.


  • IMPROVES ATHLETIC PERFORMANCE: The fast-digesting, complete protein quickly reduces muscle soreness, repairs muscle damage, promotes efficient recovery, and speeds up muscle growth ultimately leading to improved athletic performance and strength.


  • PERFECT FOR ALL KINDS OF BUSY LIFESTYLE: Micellar Casein is ideal for both men and women. In addition to this, L-Tryptophan peptide promotes restorative sleep which indirectly promotes muscle building.


  • FLAVOUR FLEXIBLE, CONVENIENT: The unflavoured Whey Isolate allows you to personalize the flavour of your shake by adding ingredients like fruits, and nut butter, tailoring it to your preferences without the influence of pre-added flavours.

  • CONFORMS TO NADA /WADA: Free from any doping ingredients as per NADA / WADA



           Add 1 Scoop(32gm)  of micellar casein protein powder to 240 ml of water, fresh juice or your favourite beverage.




Frequently Asked Questions on Micellar Casein


  • What is Micellar Casein?

Casein is the predominant form of protein which makes up 80% of the protein found in milk. Casein protein is the major protein in milk which is the solid part left over after Whey is separated from milk. Casein is a complete protein that contains all the 20 essential and nonessential amino acids necessary for synthesizing muscle protein. The word ‘casein’ is derived from the Latin word ‘caseus’ meaning cheese. We call it Micellar Casein because the casein protein groups form micelles or tiny balls when they come in contact with stomach acids which slows down the rate of its absorption by the body. Micellar Casein ingestion results in a more prolonged post-prandial increase in plasma amino acid concentrations (for 5-7 hours). The gradual absorption, steady and slow release of amino acids gets the name slow-digesting protein and bed-time protein to Micellar Casein. 


  • What is the difference between Micellar Casein & Whey Protein?

Both Micellar Casein and Whey Protein are high-quality complete dairy protein sources that offer all the essential amino acids. The primary difference between the two is that Whey protein is fast digesting whereas Casein Protein is slow-digesting. Whey Protein takes roughly 20 minutes for digestion and has been shown to produce a very quick rise in plasma amino acids, it is best to be consumed during the anabolic window to support faster recovery and to initiate muscle protein synthesis. Micellar Casein produces a sustained increase in plasma amino acids for 7 hours, it delivers amino acids in smaller amounts but over a longer period of time. To build muscle effectively, the body needs to be in an anabolic state, Whey Protein provides rapid replenishment that switches the body into the anabolic state, while Micellar Casein provides a longer buffering state. While Whey can be termed an anabolic protein, Micellar Casein can be termed an anti-catabolic protein.

  • Why take Micellar Casein?

Increased muscle strength is associated with good training and an adequate supply of necessary protein and amino fuel. The slow, continuous release of amino acids by Micellar Casein occurs for hours and enables improved muscle protein synthesis, muscle recovery, reduced muscle soreness, and increased muscle strength. If you are an athlete or fitness freak, Micellar Casein may help you accomplish your daily protein intake in a convenient way and provide your muscles with the fundamental building blocks for growth and recovery.


  • What are the benefits of Micellar Casein?

If you consume a fast-digesting protein source, you only have a window of 1-3 hours in which the supplement will be doing its work. Micellar Casein is a great way to hit your daily protein intake and get the benefits of greater muscle strength. Micellar Casein infuses the body with a long-duration source of BCAAs and other amino acids. Adding a scoop of Micellar Casein to your diet can provide a steady stream of amino acids and give you easy access to amino acids. AS-IT-IS Micellar Casein provides high protein content (25g) per scoop with a good amount of leucine, glutamine, and very low fat. The slow-releasing Micellar Casein contributes to reduced cravings, increased muscle protein synthesis, better muscle gains, boosted muscle recovery, makes you leaner, and boosts your immunity and energy. 


  • When to take Micellar Casein?

Studies show that the best time to take Micellar Casein is just before bed when you get adequate rest. Micellar Casein ensures that your body’s protein stores are kept at optimal levels, promoting satiety and enabling you to be in an anabolic state all night. Studies show that resistance training stimulates muscle protein synthesis for 48 hours during recovery. The slow-release protein is gradually digested over a 7-8 hour period, increases net protein balance, and assists in muscle growth and repair. Micellar Casein can also be taken when you have long stretches without a full meal as it offers longer-lasting satiety. 


  • Why is Micellar Casein called slow-digesting protein?

Micellar Casein is called slow-digesting protein or slow-release protein due to its typical nature of absorption in the body and its slow release of amino acids. Casein protein reacts with the acidic content of the stomach and forms a gel that takes several hours to digest, resulting in a slow release of amino acids. When you are on a weight loss diet or starved of nutrients through fasting or after a heavy workout, the body switches to a catabolic state and starts to use muscle protein as an alternative energy source. Micellar Casein’s slow-digesting nature comes to help here, through its slow-digesting nature, it delivers amino acids in smaller amounts but over a longer period of time than Whey. The steady supply of muscle fuel is beneficial for protecting existing lean muscle mass.


  • I don’t do gym workouts, do I get muscle-building results from Micellar Casein?

Micellar Casein is a protein supplement designed to fill the protein gaps of a varied diet. You can supplement the protein irrespective of whether you do workouts or not. Since you are aiming for muscle-building results, you need to understand here that exercise triggers muscle cell hypertrophy and stimulates protein synthesis. Your workouts enhance the ability of skeletal muscles to respond to amino acids and increase the provision of substrate for muscle protein synthesis through an exercise-induced increase in blood flow to the muscles. As per studies, protein ingestion 24 hours following resistance exercise results in a greater response of muscle protein synthesis and muscle growth than protein ingested with no exercise. 


  • How to consume Micellar Casein?

Mix a serving (25g) of Micellar Casein thoroughly into 240ml water and consume it before bed.


  • What is the expiry date of your product? How to store Micellar Casein?

The expiry date of our product as indicated on the pack should be considered as 18 months from the time of manufacturing of the product. Micellar Casein is suggested to be stored in the zip-lock pouch provided in a cool, dry place, away from direct sunlight. You can also transfer Micellar Casein powder into an air-tight container and keep it dry, away from moisture contact. Refrigeration of the product is not advisable.


  • Do I get original Micellar Casein?

Definitely yes. AS-IT-IS provides the best quality Micellar Casein that comes in a convenient, zip-lock pouch. Our Micellar Casein undergoes third-party lab testing for assurance of purity and potency. As a further assurance of authenticity, each product comes with a unique QR CODE and the SCRATCH CODE that enables the customer to verify the originality of the pack using the app.


  • Who is Micellar Casein suitable for?

Micellar Casein, popularly termed as ‘night time’ or ‘slow release’ protein has been linked to greater muscle strength, endurance, better muscle gains, retaining existing muscles, and improved resistance training. Micellar Casein is a complete protein that contains all 9 essential amino acids with a greater content of BCAA and glutamine. Regardless of whether you are male or female, bodybuilder, exercise enthusiast, sprinter, runner, gymmer, Micellar Casein is suitable for all areas of the sporting spectrum. Its universal applicability allows everyone to get the assistance of adequate protein intake, muscle growth, and recovery. The ideal slow-digestion makes Micellar Casein perfectly suitable for those who have a long time between protein meals, vegetarians, and for those who want to maximize their muscle-building results. 


  • I am on a low-calorie diet, can I use Micellar Casein?

Definitely yes. Those trying to lose weight and fat mass will likely hold a caloric deficit. The consistent calorie deficit will promote faster fat loss and weight loss results. The disadvantage of a larger calorie deficit is that you may also lose your muscle mass along with the fat mass. Using Micellar Casein as a nutritional strategy to increase protein intake, which is the chief muscle fuel, can limit calories while replenishing your muscles with energy supply. Micellar Casein intake at night time will shift your body into an anti-catabolic state and prevent loss of muscle mass and strength while you are on a low-calorie diet. 


  • Which is a better protein – Micellar Casein or Whey Protein?

Both Micellar Casein and Whey Protein being milk derivatives are equally competent when it comes to muscle building and muscle recovery. The different rate of absorption of both proteins makes them advantageous particularly as an efficient source to keep the body in a constant anabolic state. While Whey Protein provides a faster boost of amino acids due to its fast-digesting nature, Micellar Casein provides a steady and slow release of amino acids. Whey Protein is best suitable to be consumed before or after a workout. Micellar Casein is suitable to be consumed overnight when the next day's meal may be hours away. It is also best suitable before fasting or in-between meals. 


  • Can I consume Micellar Casein for weight loss?

Micellar Casein may promote weight loss results by building lean muscle mass. Micellar Casein reacts with stomach acids and forms a gel, which will lead to its slow absorption. Due to its slow-digesting nature, Micellar Casein provides a longer period of satiety, so you’ll feel fuller for longer. AS-IT-IS Micellar Casein is unflavoured, and provides 25g of protein per serving with only 110 calories and virtually no fat and very low carb content. When you consume a high-carb source, it provides a quick crash, resulting in cravings and causing you to eat more. Micellar Casein does the opposite of this, its high protein content will increase the body’s metabolic rate. The increased satiety by Casein and muscle-building effect may contribute to weight loss. The carbohydrate content of our protein is only 1.3g per serving with no sugar, flavours, or additives.       


  • Can I combine Whey Protein & Micellar Casein?

Definitely yes. Micellar Casein and Whey Protein are mutually complimentary and can be combined to get the properties of both of them. Whey Protein acts best during the day after your workout and Micellar Casein is best during the night, for a longer time. While a small amount of Whey can kickstart muscle protein synthesis, Casein will provide the amino acids to the muscles for several hours so as to keep muscle protein synthesis several hours. Combining the two will provide you with anabolic and anti-catabolic effects, which contribute to a significant increase in muscle growth. This combination is found to show the best results for those who do heavy resistance training resulting in a more lean and fat-free muscle mass. Research shows that consuming a protein blend will capitalize on the unique digestive properties of each type of protein, allowing for an optimal blood availability of amino acids to increase the amplitude and duration of muscle protein synthesis. 

  • How to combine Whey Protein & Micellar Casein?

Whey Protein will provide a quick protein boost and a fast supply of amino acids which makes it perfect nutrition post-workout (during the anabolic window). Micellar Casein will provide a steady supply of amino acids over a sustained period. Mixing both the proteins can provide sustained elevation of both the proteins for several hours, helps prevent protein breakdown, and keeps your muscles in an anabolic state for longer than consuming individual protein alone. Mix 15g of Whey protein and 15g of Micellar Casein and consume after your resistance training. This helps keep the anabolic (muscle building) environment in the body for several hours and find good results of lean muscle mass gain. 


  • I want to gain weight, does Micellar Casein help?

You’ll lose or gain weight based on your calorie intake and your type of workout. Micellar Casein may not contribute to weight gain as it is not a high-calorie supplement. Micellar Casein assimilates more slowly than Whey, supplies muscles with amino acids for several hours, will help build muscles, contribute to satiety, increase metabolism, and may contribute to weight loss. You’ll need to combine it with a high-calorie diet if you intend to gain weight. 


  • Does your Micellar Casein contain soy? 

No, our Micellar Casein does not contain soy, sugar, gluten, flavour, colour, preservatives, additives. It is completely natural in its original form. The product has undergone a third-party lab-testing for assurance of purity and potency. Unlike Whey Protein which digests rapidly, Micellar Casein takes a longer time for digestion and provides sustained release of amino acids into the bloodstream which provides the building materials for muscle growth and repair. 


  • Why do they say Micellar Casein is to be taken before bed? 

Micellar Casein is an ideal bedtime protein as it digests slowly and provides your muscles a slow supply of amino acids for long hours while you sleep. This keeps the muscles in an anabolic state, prevents protein breakdown, and elevates the next morning’s energy expenditure. The slowly digested protein is most valuable during sleep as it is the restorative period when muscle carries out its repair from the stresses of a heavy workout you did morning. By maintaining blood amino availability throughout the night, Micellar Casein stimulates muscle protein synthesis or attenuates muscle protein breakdown. During our sleep, the body releases growth hormones which are essential for building lean muscle mass. Micellar Casein can provide sustained nitrogen balance in the body, promote more positive nitrogen balance, and increase muscle anabolism, and muscle growth all through the night.


  • How many servings does a pack provide?

AS-IT-IS 500g pack of Micellar Casein provides 15 servings of 32g each and 1kg pack provides 31 servings of 32g respectively. The product is unflavoured, and does not contain gluten, sugar, soy, enzymes, preservatives, and additives.


  • Is it safe to take Micellar Casein?

It is absolutely safe to consume Micellar Casein. Although there are myths surrounding protein supplementation, no studies have proven Micellar Casein to be unsafe for normally healthy individuals when taken in moderate amounts. Side effects like bloating, stomach upset, and vomiting may arise only when you are taking exceedingly high amounts of protein or combine it with many other protein sources to create a higher protein intake. People who have dairy sensitivity are likely to experience allergic reactions after consuming Casein protein. Casein proteins are usually lactose-free or may contain very low amounts of lactose. 


  • Can I use Micellar Casein when pregnant?

Although there’s nothing inherently unsafe in our product, pregnant women are strictly advised to take medical advice and consider allergy factors before embarking on supplementation.


Click On The Links Below For More Information On Micellar Casein

What Is Micellar Casein?
Why Should You Consume Micellar Casein At Night?
Whey Protein Vs Micellar Casein
Combination Of Whey Protein & Micellar Casein