What is the difference between whey concentrate and whey isolate?

Whey concentrate contains 70 to 80% protein by weight, with 3 to 5g fat and 3 to 5g carbohydrates per serving. Whey isolate is further processed to 90%+ protein with minimal fat and carbohydrates. Isolate is preferable for those managing lactose sensitivity, caloric restriction, or wanting the highest protein-to-calorie ratio. Concentrate is sufficient for most healthy individuals and typically more economical.

How much whey protein should I take per day?

Total daily protein from all sources: 1.6 to 2.2g per kg bodyweight. Whey protein contributes 25 to 30g per serving. Most people need 1 to 2 servings per day to supplement whole food protein sources. More than 2 servings provides no additional benefit for most people once total daily protein target is met.

What makes AS-IT-IS whey protein different from other brands?

AS-IT-IS whey protein is unflavoured with no added colours, fillers, or artificial additives. It provides a published amino acid profile, uses imported whey ingredients, and is positioned for consumers who want to know exactly what they are consuming. The unflavoured format allows consumers to verify amino acid content and avoid undisclosed additives.

Best Whey Protein Powder In India 2023 - We've Got You Covered

Q: What should I look for in a good whey protein in India?

Key quality indicators: (1) Protein content per serving — 25 to 30g is standard for quality products; significantly lower suggests dilution or amino spiking. (2) Ingredient list — whey protein concentrate or isolate should be the first ingredient. (3) Third-party testing — NSF Certified for Sport or Informed Sport certification verifies actual protein content. (4) Full amino acid profile published — a sign the manufacturer is confident in the product. (5) No excessive fillers — minimal additives beyond protein, flavouring, and sweetener.

Q: Is Indian whey protein as good as imported?

Quality varies by brand, not country of origin. Indian brands producing from imported whey ingredients with third-party testing and transparent labelling can match imported products for quality. Key: look for third-party certification (NSF, Informed Sport), published amino acid profiles, and clean ingredient lists — regardless of whether the brand is Indian or international.

December 24, 2022 Madhura Mohan

📅 Published: December 24, 2022✅ Fact-checked: June 2026✍️ Author: Madhura Mohan🔬 Reviewed by: AS-IT-IS Nutrition Editorial Team

The Indian sports nutrition market has grown significantly, making it harder to identify genuinely high-quality whey protein from products that use amino spiking, excessive fillers, or misleading labels. Here are the most important quality criteria and what to look for.

Also Read: Amino Spiking in Whey Protein – Is Your Protein Clean?

What to Look For in a Quality Whey Protein

Criterion 01

Protein Content Per Serving

A quality whey protein provides 25 to 30g protein per 30–35g serving. Significantly less than this (e.g., 20g from a 33g scoop) suggests heavy filler content or amino spiking. Protein content should be 75–90%+ of serving weight.

Criterion 02

Ingredient List

Whey protein concentrate or isolate should be the first (and ideally only protein) ingredient. Presence of glycine, taurine, creatine, or glutamine high on the list indicates potential amino spiking. Minimal additives beyond whey, flavouring, and sweetener is ideal.

Criterion 03

Published Amino Acid Profile

A legitimate manufacturer publishes the complete amino acid profile. This allows verification that BCAA and EAA content matches what is expected from whey protein. Low leucine or BCAA content relative to total protein is a red flag.

Criterion 04

Third-Party Testing

NSF Certified for Sport and Informed Sport both independently verify protein content and screen for banned substances. This is the gold standard for supplement quality assurance and provides the highest consumer protection.

Criterion 05

Whey Source & Processing

Premium whey is sourced from cheese-making byproduct using cross-flow microfiltration or ion-exchange processing (for isolates). The sourcing and processing method affects protein quality and digestibility. Reputable brands disclose their whey source.

Frequently Asked Questions

What should I look for in a good whey protein in India?

25–30g protein per serving, whey as first ingredient, third-party testing (NSF/Informed Sport), published amino acid profile, minimal fillers. These five criteria identify quality products.

Whey concentrate vs whey isolate?

Concentrate: 70–80% protein, 3–5g fat, 3–5g carbs. Isolate: 90%+ protein, minimal fat and carbs. Isolate better for lactose sensitivity, caloric restriction, highest protein-to-calorie ratio. Concentrate sufficient for most healthy individuals and more economical.

Is Indian whey protein as good as imported?

Quality depends on brand standards, not country of origin. Indian brands with third-party certification, transparent labelling, and published amino acid profiles match imported products. Look for certification regardless of brand origin.

How much whey protein per day?

Total daily protein from all sources: 1.6–2.2g/kg. Whey contributes 25–30g/serving. 1–2 servings/day to supplement whole food protein. More than 2 servings provides no additional benefit once daily target is met.

What makes AS-IT-IS whey protein different?

Unflavoured, no added colours or fillers, published amino acid profile, imported whey ingredients. Allows verification of content and avoids undisclosed additives common in flavoured products.

“In a market flooded with amino-spiked, filler-heavy products, the checklist matters. Protein content per serving, ingredient list, amino acid profile, third-party certification. These four criteria separate quality from marketing.”

25–30g protein per serving. Whey as first ingredient. Published amino acid profile. Third-party certified where possible. Use it to close your daily protein gap from whole food. Let the training and nutrition do the rest.

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1 comment

This Blog helps to choose protein easily,
Wow, AS-IT-IS has many variants of Protein

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