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AS-IT-IS ONE Micellar Casein - Slow Releasing Protein, Supports Overnight Muscle Repair & Growth

AS-IT-IS ONE Micellar Casein - Slow Releasing Protein, Supports Overnight Muscle Repair & Growth

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<h1 class="m_-297950395010564506gmail-MsoListParagraphCxSpFirst"><strong><span lang="EN-US">MICELLAR CASEIN</span></strong></h1> <p> <img class="img_revised" src="https://cdn.shopify.com/s/files/1/0005/5335/3267/files/6_6748f3dc-451b-4db9-94b2-9c9d879ffaf2_480x480.jpg?v=1628589697" alt=""></p> <ul> <li> <p><strong><span style="font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;">ONE INGREDIENT, ZERO DISTRACTIONS:</span></strong><span style="font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;"> AS-IT-IS ONE Micellar Casein is made with just one ingredient—pure casein protein. No added sugar, no preservatives, no enzymes, no artificial flavour or colour added. <span style="mso-spacerun: yes;"> </span>It’s pure, dope-free and designed to deliver what your body actually needs, without any clutter.<br style="mso-special-character: line-break;"><!--[endif]--></span></p> <p><img class="img_revised" src="https://cdn.shopify.com/s/files/1/0005/5335/3267/files/5_ddc9595f-c44b-4352-8d8f-4348d5b68ae7_480x480.jpg?v=1628589737" alt="" style="font-size: 0.875rem;"></p> </li> </ul> <ul> <li> <strong><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; color: black; mso-themecolor: text1; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">EVERYDAY PROTEIN FOR EVERYONE:</span></strong><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; color: black; mso-themecolor: text1; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> With AS-IT-IS ONE Micellar Casein, you get 25g of protein in each serving. It’s suitable for everyone from <span class="diff-highlight"><span style="background: white;">busy</span></span><span style="background: white;"> <span class="diff-highlight">professionals to health-conscious individuals, high-performing athletes</span>, <span class="diff-highlight">stay-at-home</span> <span class="diff-highlight">parents</span>, or <span class="diff-highlight">active seniors who want to keep their muscles strong. </span>Casein<span class="diff-highlight"> Protein</span> is ideal for all lifestyles – it’s <span class="diff-highlight">vegan-</span>friendly and keto<span class="diff-highlight">-friendly</span>. </span></span> </li> </ul> <p> </p> <ul> <li> <p><strong><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; color: black; mso-themecolor: text1; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">SUSTAINED NOURISHMENT:</span></strong><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; color: black; mso-themecolor: text1; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> Unlike fast‑digesting proteins, Micellar Casein digests slowly over the course of 8 hours. It’s a great source of protein for a night-time, between-meal or to be consumed during fasting periods. It maintains positive protein balance, prevents muscle breakdown and provides sustained nourishment rather than quick fixes</span></p> </li> </ul> <p> <img class="img_revised" src="https://cdn.shopify.com/s/files/1/0005/5335/3267/files/3_0f825f7d-21bf-43cf-a773-d43e9e8a3f66_480x480.jpg?v=1628588734" alt=""></p> <ul> <li> <p><strong><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; color: black; mso-themecolor: text1; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">UNFLAVOURED = UNLIMITED POSSIBILITIES</span></strong><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; color: black; mso-themecolor: text1; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">: You don’t have to restrict yourself to the standard flavours of protein powders. With unflavoured protein, the possibilities are endless! You can add AS-IT-IS ONE Micellar Casein to your favourite smoothies or breakfast oats, pancakes and even make your own personalized protein bars.</span></p> </li> </ul> <p> <img class="img_revised" src="https://cdn.shopify.com/s/files/1/0005/5335/3267/files/4_4f08420f-ae94-4f77-a20b-595c707769c6_480x480.jpg?v=1628589751" alt=""></p> <ul> <li> <p><strong><span style="font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; color: black; mso-themecolor: text1; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; font-weight: normal;">TRANSPARENCY YOU CAN TRUST: </span></strong><span style="font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; color: black; mso-themecolor: text1; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">At AS-IT-IS ONE, we believe in <em><span style="font-family: 'Arial',sans-serif;">nothing to hide, everything to prove.</span></em> Made in a GMP-compliant facility, our product is 3rd party tested to ensure purity, safety, and protein accuracy. The QR code on the pack enables you to check the authenticity of the product—<strong><span style="font-family: 'Arial',sans-serif;">trusted and truly yours.</span></strong></span></p> </li> </ul> <p> <img class="img_revised" src="https://cdn.shopify.com/s/files/1/0005/5335/3267/files/2_65f325a5-b024-450e-979b-e18123420c6d_480x480.jpg?v=1628580457" alt=""></p> <ul> <li> <p><strong><span style="font-family: 'Arial',sans-serif;">KEEPS YOU SATIATED &amp; ON TRACK: </span></strong><span style="font-family: 'Arial',sans-serif;">Micellar Casein helps you feel satisfied, reduces the desire to snack in between meals and keeps you on track with your mindful eating. Whether you’re hustling through deadlines, fasting, or just keeping it balanced, this protein’s got your back even when you’re off the clock. </span></p> </li> </ul> <p> <img class="img_revised" src="https://cdn.shopify.com/s/files/1/0005/5335/3267/files/1_14a24ea7-8212-4648-b7a1-3d2e5d4c9460_480x480.jpg?v=1628580444" alt=""></p> <ul> <li> <p><strong>FLAVOUR FLEXIBLE, CONVENIENT: </strong>The unflavoured Whey Isolate allows you to personalize the flavour of your shake by adding ingredients like fruits, and nut butter, tailoring it to your preferences without the influence of pre-added flavours.</p> </li> <li> <b>CONFORMS TO NADA /WADA: </b><span>Free from any doping ingredients as per NADA / WADA</span> </li> </ul> <p> </p> <ul> <li><strong>HOW TO USE MICELLAR CASEIN?</strong></li> </ul> <p>           Add 1 Scoop(32gm)  of micellar casein protein powder to 240 ml of water, fresh juice or your favourite beverage.</p> <p> </p> <h4><strong>SUGAR-FREE, GLUTEN-FREE, CORN-FREE &amp; PRESERVATIVE FREE</strong></h4> <p> </p> <h3><strong>Frequently Asked Questions on Micellar Casein</strong></h3> <p><strong> </strong></p> <ul> <li><strong>What is Micellar Casein?</strong></li> </ul> <p>Casein is the predominant form of protein which makes up 80% of the protein found in milk. Casein protein is the major protein in milk which is the solid part left over after Whey is separated from milk. Casein is a complete protein that contains all the 20 essential and nonessential amino acids necessary for synthesizing muscle protein. The word ‘casein’ is derived from the Latin word ‘caseus’ meaning cheese. We call it Micellar Casein because the casein protein groups form micelles or tiny balls when they come in contact with stomach acids which slows down the rate of its absorption by the body. Micellar Casein ingestion results in a more prolonged post-prandial increase in plasma amino acid concentrations (for 5-7 hours). The gradual absorption, steady and slow release of amino acids gets the name slow-digesting protein and bed-time protein to Micellar Casein.<strong> </strong></p> <p> </p> <ul> <li><strong>What is the difference between Micellar Casein &amp; Whey Protein?</strong></li> </ul> <p>Both Micellar Casein and Whey Protein are high-quality complete dairy protein sources that offer all the essential amino acids. The primary difference between the two is that <span style="color: #2b00ff;"><strong><a style="color: #2b00ff;" href="&lt;a%20href=%22https://asitisnutrition.com/blogs/health/get-the-nonstop-benefits-of-protein-with-micellar-casein%22&gt;https://asitisnutrition.com/blogs/health/get-the-nonstop-benefits-of-protein-with-micellar-casein">Whey protein is fast digesting whereas Casein Protein is slow-digesting</a></strong></span>. Whey Protein takes roughly 20 minutes for digestion and has been shown to produce a very quick rise in plasma amino acids, it is best to be consumed during the anabolic window to support faster recovery and to initiate muscle protein synthesis. Micellar Casein produces a sustained increase in plasma amino acids for 7 hours, it delivers amino acids in smaller amounts but over a longer period of time. To build muscle effectively, the body needs to be in an anabolic state, Whey Protein provides rapid replenishment that switches the body into the anabolic state, while Micellar Casein provides a longer buffering state. While Whey can be termed an anabolic protein, Micellar Casein can be termed an anti-catabolic protein.</p> <p><br></p> <ul> <li><strong>Why take Micellar Casein?</strong></li> </ul> <p>Increased muscle strength is associated with good training and an adequate supply of necessary protein and amino fuel. The slow, continuous release of amino acids by Micellar Casein occurs for hours and enables improved muscle protein synthesis, muscle recovery, reduced muscle soreness, and increased muscle strength. If you are an athlete or fitness freak, Micellar Casein may help you accomplish your daily protein intake in a convenient way and provide your muscles with the fundamental building blocks for growth and recovery.</p> <p> <strong> </strong></p> <ul> <li><strong>What are the benefits of Micellar Casein?</strong></li> </ul> <p>If you consume a fast-digesting protein source, you only have a window of 1-3 hours in which the supplement will be doing its work. Micellar Casein is a great way to hit your daily protein intake and get the benefits of greater muscle strength. Micellar Casein infuses the body with a long-duration source of BCAAs and other amino acids. Adding a scoop of Micellar Casein to your diet can provide a steady stream of amino acids and give you easy access to amino acids. AS-IT-IS Micellar Casein provides high protein content (25g) per scoop with a good amount of leucine, glutamine, and very low fat. The slow-releasing Micellar Casein contributes to reduced cravings, increased muscle protein synthesis, better muscle gains, boosted muscle recovery, makes you leaner, and boosts your immunity and energy. </p> <p><strong> </strong></p> <ul> <li><strong>When to take Micellar Casein?</strong></li> </ul> <p>Studies show that the best time to take Micellar Casein is just before bed when you get adequate rest. Micellar Casein ensures that your body’s protein stores are kept at optimal levels, promoting satiety and enabling you to be in an anabolic state all night. Studies show that resistance training stimulates muscle protein synthesis for 48 hours during recovery. The slow-release protein is gradually digested over a 7-8 hour period, increases net protein balance, and assists in muscle growth and repair. Micellar Casein can also be taken when you have long stretches without a full meal as it offers longer-lasting satiety. </p> <p><strong> </strong></p> <ul> <li><strong>Why is Micellar Casein called slow-digesting protein?</strong></li> </ul> <p>Micellar Casein is called slow-digesting protein or slow-release protein due to its typical nature of absorption in the body and its slow release of amino acids. Casein protein reacts with the acidic content of the stomach and forms a gel that takes several hours to digest, resulting in a slow release of amino acids. When you are on a weight loss diet or starved of nutrients through fasting or after a heavy workout, the body switches to a catabolic state and starts to use muscle protein as an alternative energy source. Micellar Casein’s slow-digesting nature comes to help here, through its slow-digesting nature, it delivers amino acids in smaller amounts but over a longer period of time than Whey. The steady supply of muscle fuel is beneficial for protecting existing lean muscle mass.</p> <p> <strong> </strong></p> <ul> <li><strong>I don’t do gym workouts, do I get muscle-building results from Micellar Casein?</strong></li> </ul> <p>Micellar Casein is a protein supplement designed to fill the protein gaps of a varied diet. You can supplement the protein irrespective of whether you do workouts or not. Since you are aiming for muscle-building results, you need to understand here that exercise triggers muscle cell hypertrophy and stimulates protein synthesis. Your workouts enhance the ability of skeletal muscles to respond to amino acids and increase the provision of substrate for muscle protein synthesis through an exercise-induced increase in blood flow to the muscles. As per studies, protein ingestion 24 hours following resistance exercise results in a greater response of muscle protein synthesis and muscle growth than protein ingested with no exercise. </p> <p> </p> <ul> <li><strong>How to consume Micellar Casein?</strong></li> </ul> <p>Mix a serving (25g) of Micellar Casein thoroughly into 240ml water and consume it before bed.</p> <p> <strong> </strong></p> <ul> <li><strong>What is the expiry date of your product? How to store Micellar Casein?</strong></li> </ul> <p>The expiry date of our product as indicated on the pack should be considered as 18 months from the time of manufacturing of the product. Micellar Casein is suggested to be stored in the zip-lock pouch provided in a cool, dry place, away from direct sunlight. You can also transfer Micellar Casein powder into an air-tight container and keep it dry, away from moisture contact. Refrigeration of the product is not advisable.</p> <p> <strong> </strong></p> <ul> <li><strong>Do I get original Micellar Casein?</strong></li> </ul> <p>Definitely yes. AS-IT-IS provides the best quality Micellar Casein that comes in a convenient, zip-lock pouch. Our Micellar Casein undergoes third-party lab testing for assurance of purity and potency. As a further assurance of authenticity, each product comes with a unique QR CODE and the SCRATCH CODE that enables the customer to verify the originality of the pack using the app.</p> <p> </p> <ul> <li><strong>Who is Micellar Casein suitable for?</strong></li> </ul> <p>Micellar Casein, popularly termed as ‘night time’ or ‘slow release’ protein has been linked to greater muscle strength, endurance, better muscle gains, retaining existing muscles, and improved resistance training. Micellar Casein is a complete protein that contains all 9 essential amino acids with a greater content of BCAA and glutamine. Regardless of whether you are male or female, bodybuilder, exercise enthusiast, sprinter, runner, gymmer, Micellar Casein is suitable for all areas of the sporting spectrum. Its universal applicability allows everyone to get the assistance of adequate protein intake, muscle growth, and recovery. The ideal slow-digestion makes Micellar Casein perfectly suitable for those who have a long time between protein meals, vegetarians, and for those who want to maximize their muscle-building results. </p> <p> </p> <ul> <li><strong>I am on a low-calorie diet, can I use Micellar Casein?</strong></li> </ul> <p>Definitely yes. Those trying to lose weight and fat mass will likely hold a caloric deficit. The consistent calorie deficit will promote faster fat loss and weight loss results. The disadvantage of a larger calorie deficit is that you may also lose your muscle mass along with the fat mass. Using Micellar Casein as a nutritional strategy to increase protein intake, which is the chief muscle fuel, can limit calories while replenishing your muscles with energy supply. Micellar Casein intake at night time will shift your body into an anti-catabolic state and prevent loss of muscle mass and strength while you are on a low-calorie diet. </p> <p> </p> <ul> <li><strong>Which is a better protein – Micellar Casein or Whey Protein?</strong></li> </ul> <p>Both Micellar Casein and Whey Protein being milk derivatives are <a href="https://asitisnutrition.com/blogs/health/havent-you-tried-the-blend-of-whey-casein-yet?"><span style="color: #2b00ff;"><strong>equally competent</strong></span></a> when it comes to muscle building and muscle recovery. The different rate of absorption of both proteins makes them advantageous particularly as an efficient source to keep the body in a constant anabolic state. While Whey Protein provides a faster boost of amino acids due to its fast-digesting nature, Micellar Casein provides a steady and slow release of amino acids. Whey Protein is best suitable to be consumed before or after a workout. Micellar Casein is suitable to be consumed overnight when the next day's meal may be hours away. It is also best suitable before fasting or in-between meals. </p> <p> </p> <ul> <li><strong>Can I consume Micellar Casein for weight loss?</strong></li> </ul> <p>Micellar Casein may promote weight loss results by building lean muscle mass. Micellar Casein reacts with stomach acids and forms a gel, which will lead to its slow absorption. Due to its slow-digesting nature, Micellar Casein provides a longer period of satiety, so you’ll feel fuller for longer. AS-IT-IS Micellar Casein is unflavoured, and provides 25g of protein per serving with only 110 calories and virtually no fat and very low carb content. When you consume a high-carb source, it provides a quick crash, resulting in cravings and causing you to eat more. Micellar Casein does the opposite of this, its high protein content will increase the body’s metabolic rate. The increased satiety by Casein and muscle-building effect may contribute to weight loss. The carbohydrate content of our protein is only 1.3g per serving with no sugar, flavours, or additives.       </p> <p> </p> <ul> <li><strong>Can I combine Whey Protein &amp; Micellar Casein?</strong></li> </ul> <p>Definitely yes. Micellar Casein and Whey Protein are <a href="https://asitisnutrition.com/blogs/health/havent-you-tried-the-blend-of-whey-casein-yet?"><span style="color: #2b00ff;"><strong>mutually complimentary</strong></span> </a>and can be combined to get the properties of both of them. Whey Protein acts best during the day after your workout and Micellar Casein is best during the night, for a longer time. While a small amount of Whey can kickstart muscle protein synthesis, Casein will provide the amino acids to the muscles for several hours so as to keep muscle protein synthesis several hours. Combining the two will provide you with anabolic and anti-catabolic effects, which contribute to a significant increase in muscle growth. This combination is found to show the best results for those who do heavy resistance training resulting in a more lean and fat-free muscle mass. Research shows that consuming a protein blend will capitalize on the unique digestive properties of each type of protein, allowing for an optimal blood availability of amino acids to increase the amplitude and duration of muscle protein synthesis. </p> <p><br></p> <ul> <li><strong>How to combine Whey Protein &amp; Micellar Casein?</strong></li> </ul> <p>Whey Protein will provide a quick protein boost and a fast supply of amino acids which makes it perfect nutrition post-workout (during the anabolic window). Micellar Casein will provide a steady supply of amino acids over a sustained period. Mixing both the proteins can provide sustained elevation of both the proteins for several hours, helps prevent protein breakdown, and keeps your muscles in an anabolic state for longer than consuming individual protein alone. Mix 15g of Whey protein and 15g of Micellar Casein and consume after your resistance training. This helps keep the anabolic (muscle building) environment in the body for several hours and find good results of lean muscle mass gain.<strong> </strong></p> <p> </p> <ul> <li><strong>I want to gain weight, does Micellar Casein help?</strong></li> </ul> <p>You’ll lose or gain weight based on your calorie intake and your type of workout. Micellar Casein may not contribute to weight gain as it is not a high-calorie supplement. Micellar Casein assimilates more slowly than Whey, supplies muscles with amino acids for several hours, will help build muscles, contribute to satiety, increase metabolism, and may contribute to weight loss. You’ll need to combine it with a high-calorie diet if you intend to gain weight.<strong> </strong></p> <p><strong> </strong></p> <ul> <li><strong>Does your Micellar Casein contain soy? </strong></li> </ul> <p>No, our Micellar Casein does not contain soy, sugar, gluten, flavour, colour, preservatives, additives. It is completely natural in its original form. The product has undergone a third-party lab-testing for assurance of purity and potency. Unlike Whey Protein which digests rapidly, Micellar Casein takes a longer time for digestion and provides sustained release of amino acids into the bloodstream which provides the building materials for muscle growth and repair.<strong> </strong></p> <p><strong> </strong></p> <ul> <li><strong>Why do they say Micellar Casein is to be taken before bed? </strong></li> </ul> <p>Micellar Casein is an ideal bedtime protein as it digests slowly and provides your muscles a <strong><span style="color: #2b00ff;"><a href="https://asitisnutrition.com/blogs/health/get-the-nonstop-benefits-of-protein-with-micellar-casein?_pos" style="color: #2b00ff;">slow supply of amino acids for long hours while you sleep</a></span></strong>. This keeps the muscles in an anabolic state, prevents protein breakdown, and elevates the next morning’s energy expenditure. The slowly digested protein is most valuable during sleep as it is the restorative period when muscle carries out its repair from the stresses of a heavy workout you did morning. By maintaining blood amino availability throughout the night, Micellar Casein stimulates muscle protein synthesis or attenuates muscle protein breakdown. During our sleep, the body releases growth hormones which are essential for building lean muscle mass. Micellar Casein can provide sustained nitrogen balance in the body, promote more positive nitrogen balance, and increase muscle anabolism, and muscle growth all through the night.</p> <p><strong> </strong></p> <ul> <li><strong>How many servings does a pack provide?</strong></li> </ul> <p>AS-IT-IS 500g pack of Micellar Casein provides 15 servings of 32g each and 1kg pack provides 31 servings of 32g respectively. The product is unflavoured, and does not contain gluten, sugar, soy, enzymes, preservatives, and additives.</p> <p><strong> </strong></p> <ul> <li><strong>Is it safe to take Micellar Casein?</strong></li> </ul> <p>It is absolutely safe to consume Micellar Casein. Although there are myths surrounding protein supplementation, no studies have proven Micellar Casein to be unsafe for normally healthy individuals when taken in moderate amounts. Side effects like bloating, stomach upset, and vomiting may arise only when you are taking exceedingly high amounts of protein or combine it with many other protein sources to create a higher protein intake. People who have dairy sensitivity are likely to experience allergic reactions after consuming Casein protein. Casein proteins are usually lactose-free or may contain very low amounts of lactose.<strong> </strong></p> <p> </p> <ul> <li><strong>Can I use Micellar Casein when pregnant?</strong></li> </ul> <p>Although there’s nothing inherently unsafe in our product, pregnant women are strictly advised to take medical advice and consider allergy factors before embarking on supplementation.</p> <p> </p> <p><strong>Click On The Links Below For More Information On Micellar Casein</strong></p> <p><span style="color: #2b00ff;"><strong><a href="https://asitisnutrition.com/blogs/health/get-the-nonstop-benefits-of-protein-with-micellar-casein?" style="color: #2b00ff;">What Is Micellar Casein?</a></strong></span><br><span style="color: #2b00ff;"><strong> <a href="https://asitisnutrition.com/blogs/health/get-the-nonstop-benefits-of-protein-with-micellar-casein?" style="color: #2b00ff;">Why Should You Consume Micellar Casein At Night?</a></strong></span><br><span style="color: #2b00ff;"><strong> <a href="https://asitisnutrition.com/blogs/health/get-the-nonstop-benefits-of-protein-with-micellar-casein?" style="color: #2b00ff;">Whey Protein Vs Micellar Casein</a></strong></span><br><span style="color: #2b00ff;"><strong> <a href="https://asitisnutrition.com/blogs/health/havent-you-tried-the-blend-of-whey-casein-yet?" style="color: #2b00ff;">Combination Of Whey Protein &amp; Micellar Casein</a></strong></span><br><br></p> <p> </p> <p> </p> <p> </p> <h2> <strong></strong><br> </h2> <!-- split --> <ul> <li>25g Protein</li> <li>5.3g BCAA</li> <li>Slow Release Protein</li> <li>Cold Processed</li> <li>Country of Origin : India</li> </ul> <p><iframe style="display: none;" src="https://cdn.ritekit.com/csp-cookie-check.html" id="ritetag-cps-check"></iframe></p>

How to use?

Take 1 heaped scoop (32g), mix with 250ml of water or milk for an easy shake.


Can be mixed into smoothies, oats, porridge, pancake mix or used to make protein bars at home.


Beginners using protein powder for the first time may consider adding 1/2 scoop first.


Can be consumed between meals, during fasting or at night as its slow-digesting nature keeps you
nourished for longer.

Who is this for?

Students, professionals, and parents seeking simple, everyday nourishment.


Beginners looking for clean protein support.


Regular exercisers, elderly or homemakers (seeking stamina and strength).


Everyone who values pure, uncompromised nutrition.

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Frequently Asked Questions

Product Overview & Composition

  • What is Micellar Casein?

    Micellar Casein is a slow-digesting milk protein that provides sustained amino
    release.

  • What makes AS-IT-IS ONE Micellar Casein unique?

    Unlike flavoured blends with fillers, this is pure micellar casein containing
    just one ingredient. It’s slow-digesting, delivering a steady stream of amino
    acids. Every batch is third-party verified.

  • Why is Micellar Casein called slow-digesting protein?

    Micellar Casein forms a gel in the stomach, which slows down digestion and the
    release of amino acids. This results in a steady supply of protein to the
    muscles over several hours, making it ideal for overnight recovery or long gaps
    between meals.

  • Does AS-IT-IS ONE Micellar Casein contain flavours and enzymes?

    No, it does not. AS-IT-IS ONE Micellar Casein is a pure, unflavoured protein
    with no added flavours, sweeteners, or digestive enzymes. The ingredient list
    clearly states Micellar Casein Protein only.

  • Why should I choose casein over Whey?

    Whey is fast-digesting protein, perfect right after workouts for instant
    recovery. Casein is slow- digesting protein ideal before bed or long gaps,
    steadily fuelling muscles for hours. AS-IT-IS ONE Micellar Casein doesn’t
    replace Whey, it completes it. Whey sparks repair, Casein sustains it. Together,
    they create lasting results.

  • What does “One Ingredient, Zero Compromises” mean?

    It means transparency and trust. No flavours, no fillers, no hidden additives,
    just pure micellar casein protein. Every batch is blindtested and verified, so
    you can fuel your body with confidence.

  • Is the amino acid profile disclosed?

    Yes, the full profile is printed on the pack.

  • How much protein do I get per scoop?

    Each 32g scoop delivers 25g of clean protein,
    along with 11.2g essential amino acids and 5.3g BCAAs. That’s powerful
    nutrition in one ingredient, no sugar, no flavours, no gimmicks.

  • What is the serving of AS-IT-IS ONE Micellar Casein?

    One serving is 32g (1 heaped scoop), which provides 25g of protein.

  • Does AS-IT-IS ONE Micellar Casein contain added sugar?

    No, it contains zero added sugar.

  • How many servings does one Kg pack of AS-IT-IS ONE Micellar Casein contain?

One Kg pack of AS-IT-IS ONE Micellar Casein offers 31 servings of 32g each.

Usage & Suitability

  • Who is AS-IT-IS ONE Micellar Casein suitable for?

    AS-IT-IS ONE Micellar Casein is suitable for everyone who wants steady,
    long-lasting protein support. Whether you’re an athlete, gym-goer,
    professional, student, or simply someone looking to manage satiety and
    recovery, its slow-digesting nature makes it a versatile choice. It works well before
    bed, during long gaps between meals, or as part of a balanced diet to keep
    energy and muscle repair consistent.

  • Can I use Micellar Casein for gaining weight?

    Although not a gainer supplement, you can use AS-IT-IS ONE Micellar Casein as
    part of a weight-gain plan, but it works best when combined with a
    calorie-surplus diet. Casein itself is a protein supplement that supports
    muscle repair, recovery, and satiety. To gain weight, you’ll need to pair it with
    adequate carbohydrates, healthy fats, and overall calorie intake.

  • I don’t do any workouts, can I still use AS-IT-IS ONE Micellar casein?

  • Yes, you can. AS-IT-IS ONE Micellar Casein is
    suitable for everyone, not just athletes or gym- goers. Even if you don’t
    exercise, it can help you meet daily protein needs, support satiety, and maintain
    muscle health. However, it should be used as part of a balanced diet and not as
    a substitute for whole foods.


  • Is AS-IT-IS ONE Micellar Casein suitable for a 60-year-old retired person?

    Yes, it is. AS-IT-IS ONE Micellar Casein is suitable for everyone, including
    older adults. At 60, maintaining muscle mass, strength, and satiety becomes
    especially important. Slow-digesting casein helps by providing a steady release
    of amino acids to support muscle health, helping prevent age-related muscle
    loss (sarcopenia), supporting recovery and keeping you fuller for longer, which
    can aid in balanced nutrition.

  • Is it suitable for beginners?

    Yes, Beginners can start with half a scoop to test digestion. Casein is gentle,
    steady, and keeps you fuller for longer. It’s a great way to build consistency
    in your protein routine without heaviness or bloating.

  • Is it suitable for women?

    Yes, AS-IT-IS ONE Micellar Casein is safe for all adults, including women, as
    part of their daily nutrition and fitness journey. For pregnant or lactating
    women, it’s best to consult a doctor first to ensure it fits individual needs. AS-IT-IS
    ONE stands for transparency, helping you make informed choices that support
    your lifestyle, recovery, and long-term goals.

  • Is Micellar Casein good for athletes?

    Absolutely. AS-IT-IS ONE Micellar Casein being a powerful ally for athletes.
    It’s slow, steady amino acid release supports overnight recovery, reduces
    muscle breakdown, and sustains repair long after training ends. For athletes
    who push hard, Casein is the quiet strength that keeps muscles fuelled,
    repaired, and ready for the next challenge.

  • Can dieters use AS-IT-IS ONE Micellar Casein?

    Yes. AS-IT-IS ONE Micellar Casein is a great fit for dieters. It’s slow
    digestion keeps you fuller for longer, curbs cravings, and provides steady
    nourishment without unnecessary additives. By sustaining muscle repair while
    supporting satiety, it helps you stay consistent with your goals, whether
    that’s weight management, lean muscle retention, or balanced nutrition.
  • Is Micellar Casein better than plant protein?



Micellar Casein and Plant Protein serve different needs, so “better” depends on
your goals. Micellar Casein is a milk-derived protein that digests slowly,
offering a complete amino acid profile and sustained release that makes it
perfect for overnight recovery and long gaps between meals. Plant Protein, on
the other hand, is vegan-friendly and ideal for those avoiding dairy. While it
digests faster, and may need blends to cover all essential amino acids, it’s a
clean option for plant-based lifestyles.

  • Is Micellar Casein safe for lactose-intolerant people?

    Contains trace lactose; suitable for mild intolerance, not severe.

  • Is it safe for everyday use?

    Yes, AS-IT-IS ONE Micellar Casein is safe for everyday use as part of a
    balanced diet. Regular use can support your fitness and nutrition goals, but
    like any supplement, it should complement, not replace whole foods. If you have
    specific health conditions or dietary concerns, consulting a healthcare
    professional before embarking on supplementation is recommended.

  • Is it safe for long-term use?

    Yes, supports sustained recovery and satiety over time.

Serving & Consumption

  • How many servings does one Kg pack contain?

    31 servings of 32g each.

  • Does AS-IT-IS ONE Micellar Casein include a
    scoop?


    Yes, AS-IT-IS ONE Micellar Casein includes a scoop inside the pouch. The
    serving size of the scoop is 32g (one heaped scoop).

  • What is the serving size?

    32g (1 heaped scoop).

  • How much protein per scoop?

    25g protein, 11.2g EAAs, 5.3g BCAAs.

  • How do I consume it?

    Mix one scoop with water for quick absorption, or blend with milk for
    creaminess and extra calories. You can also stir it into oats, smoothies,
    pancakes, or even coffee. It’s versatile, neutral, and built for blending.

  • Can I bake with Micellar Casein?

    Yes, you can. The unflavoured AS-IT-IS ONE Micellar Casein works well in
    recipes like protein pancakes, muffins, or bars. It’s slow-digesting nature
    makes baked foods more filling, though the texture may differ slightly from
    Whey. It’s a versatile way to add sustained protein to your recipes.

  • Can I use Micellar Casein during fasting?

    Micellar Casein is a milk-derived protein, so technically consuming it would
    break a strict fast. However, many people use it during intermittent fasting
    eating windows because it’s slow digestion helps sustain satiety and provides
    steady amino acids for muscle repair.

  • Can I use Micellar Casein as a meal replacement?

    Micellar Casein is a high-quality protein, but it’s not a complete meal. It can
    help keep you fuller for longer and support recovery, yet a balanced meal
    should also include carbs, fats, and fiber. Use it to complement meals, not
    replace them entirely.

  • Is Micellar Casein safe for lactose-intolerant people?

    Micellar Casein is milk-derived and contains
    trace amounts of lactose. For those with mild lactose intolerance, high-quality
    micellar casein (especially cold-filtered varieties) is often well tolerated.
    However, individuals with severe lactose sensitivity may experience discomfort
    and are usually better suited to alternatives like whey isolate or plant-based
    proteins.

  • When is the best time to take casein?

    Before bed or during long gaps between meals. It keeps muscles fed for hours.

  • Can I take it post-workout?

    Yes, but Whey is faster; Casein sustains recovery.

  • How many scoops per day?

    Consume protein as per the recommended dosage indicated on the pack.

  • Is it safe for long-term use?

Yes. AS-IT-IS ONE Micellar Casein is safe for long-term use as part of a balanced
diet and activelifestyle. It’s a clean, high-quality protein designed to
support sustained recovery, muscle maintenance, and satiety over time.

Benefits & Performance

  • Can I use AS-IT-IS ONE Micellar Casein for weight management?

    Absolutely. Casein keeps you satiated longer, helping control late night
    cravings. It’s low in calories (111kcal per scoop) and high in protein, making
    it a smart choice for dieters who want steady nutrition without excess.

  • Does Casein help with recovery?

    Yes. Casein’s slow amino acid release supports recovery during rest, especially
    overnight when muscles repair and grow. It’s the quiet strength that works
    while you sleep, sustaining repair long after Whey has done its job.

  • Is AS-IT-IS ONE Micellar Casein lactose-free?

    Casein is a milk protein, so it naturally
    contains lactose. If you’re sensitive, start with smaller servings to
    test tolerance. With AS-IT-IS ONE Micellar Casein, the focus is on
    transparency, helping you make informed choices that fit your body and
    your goals.

  • Does it cause bloating?

    No heaviness, no bloating drama. AS-IT-IS ONE Micellar Casein is designed for
    smooth absorption and steady digestion.

  • Does Micellar Casein support muscle growth?

    Casein’s slow release of amino acids prevents overnight muscle breakdown and
    supports protein synthesis while you sleep. With leucinerich content, it
    triggers muscle protein synthesis just like whey, but sustains it for hours.

Testing, Certification & Authenticity

  • How to verify the authenticity of AS-IT-IS ONE Micellar Casein?

    AS-IT-IS ONE Micellar Casein comes in a
    convenient, zip-lock pouch. Our Micellar Casein undergoes third-party lab
    testing for assurance of purity and potency. As a further assurance of
    authenticity, each product comes with a unique QR CODE and the SCRATCH CODE
    that enables the customer to verify the originality of the pack using the app.

  • Is it tested for purity?

    Yes, rigorously tested for purity, heavy metals, and quality assurance.

  • Is it GMP certified?

    Yes, manufactured under GMP standards.

  • Is it dope-free?

    Yes, tested and certified dope-free.

  • What is the shelf life of AS-IT-IS ONE Micellar Casein?

    18 months from manufacture.

  • How should I store Micellar Casein?

    Store AS-IT-IS ONE Micellar Casein in a cool, dry, and dark place, away from
    direct sunlight and moisture. Always keep the container tightly sealed to
    protect freshness, flavour, and mixability. Avoid storing it in humid areas
    like the kitchen, near the stove or refrigerator door, as exposure to heat and
    moisture can reduce quality and solubility. Proper storage ensures the protein
    stays effective for long-term use.

Customer Reviews

AS-IT-IS ONE Micellar Casein - Slow Releasing Protein, Supports Overnight Muscle Repair & Growth
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