AS-IT-IS Vitamin C Powder - 100g | 100% Pure Ascorbic Acid | Highly Bioavailable | For Skin Whitening | Food Grade

Rs. 399.00 Rs. 539.00

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A VITAMIN ESSENTIAL FOR LIFE: Vitamin C, also known as ascorbic acid is one of the most popular water-soluble micronutrients with profound effects on health maintenance and well-being. It functions as a cofactor of several enzymes involved in the biosynthesis of collagen, carnitine, and neurotransmitters. It plays a vital role as an immune booster, essential for healing wounds, maintaining the integrity of gums, bones and teeth, most notably skin.

STRONG ANTIOXIDANT: Vitamin C is a highly effective antioxidant due to its ability to donate electrons, thus protecting important biomolecules like proteins, lipids, carbohydrates from damage caused by free radicals and through exposure to toxins and pollutants. Studies have revealed that exercise-induced oxidative stress is highest in people with lower levels of vitamin C. Consuming Vitamin C increases your body’s antioxidant levels by up to 30%.

BOOSTS YOUR IMMUNE SYSTEM: Deficiencies of micronutrients are emerging as the limiting factors in ensuring optimal health. Vitamin C deficiency leads to impaired immunity and higher susceptibility to infections. Vitamin C regulates the immune system because of its antioxidant properties and its role in collagen synthesis required for stabilization of epithelial barriers. It has been revealed to enhance differentiation and proliferation of B and T-cells.

SUPPORTS OPTIMAL BONE HEALTH: Vitamin C plays an important role as support in the mechanism involved in bone health and maintenance of adequate bone density. Vitamin C helps in the absorption of calcium, a mineral essential for healthy bones. It increases the production of collagen needed for matrix formation. Vitamin C helps establish bone health in premenopausal women and old age individuals in whom higher levels of vitamin C are needed in order to protect against bone loss.

HELPS MAINTAIN HEALTHY SKIN: Ascorbic acid in powder form is a more stable and effective form of vitamin C in skincare. Vitamin C is a potent antioxidant that helps neutralize free radicals, plays a role in the skin’s natural regeneration process, and repairs damaged skin cells. Topical application of vitamin C offsets daily aggressors like UV damage, exposure to air pollution. Vitamin C boosts collagen (naturally occurring skin protein) production that keeps skin plump and firm.

HELPS INCREASE IRON ABSORPTION: Vitamin C has been convincingly shown to stimulate the absorption of non-heme iron from the diet by two mechanisms, reduction of ferric to ferrous iron (the form required for uptake into the cells), by prevention of the formation of insoluble and unabsorbable iron compounds. Vitamin C counteracts the influence of phytates and polyphenols that bind iron ions and inhibit iron absorption.