The Real Problem Nobody Talks About

Fitness freaks are confronted with an unsettling dilemma and overwhelming feeling when purchasing supplements. The volume of products (Whey protein, Creatine, or other post workout recovery supplements) available in the market creates uncertainty about whether customers are actually receiving genuine products when purchasing. 

Behind the glossy packaging lurk real fears:

1. Whether the product is real or fake
2. Whether the product contains what the label says it has in it
3. Whether the product delivers the promised result or leaves you disappointed.

This has resulted in customers often have difficulties buying quality products from supplement stores. 

We at AS-IT-IS believe that there should be a very established, safe way to guarantee proper quality and progress without having to rely on chance.

Our Philosophy: Radical Transparency

AS-IT-IS was founded with a philosophy that the nutritional supplements should reflect the same value and honesty as the work you put in at the gym. Therefore, no shortcuts taken in making of our products, no additional ingredients or hidden blends are included, no exaggerated marketing claims about our products are made. 

To validate our commitment to this approach, we submit our products for independent testing by Labdoor, which is widely regarded as the world’s leading company in independent supplement analysis

The Three Certifications That Matter

Labdoor will only award their certifications to products that meet certain internationally accepted standards of purity, accuracy, and sports safety. 

• Purity → Free of heavy metals, contamination, and adulteration.
• Accuracy → Product's claimed nutritional values match what is shown on the label and no exaggeration of protein amounts.
• Safety In Sports → A product that has been tested to be free from substances prohibited by WADA. 

AS-IT-IS products meet these standards and show that clean nutrition can be both accessible and trustworthy.

How Labdoor Testing Works

Unlike internal brand claims, Labdoor's tests are completely unbiased and independent.

  1. Company purchases products through anonymous transactions at their local retailers.
  2. Submits samples to certified testing laboratories for chemical and microbiological examinations.
  3. Measures the amount of nutrients found in the product; tests the products for purity; illegal/banned substances. 
  4. In addition, Labdoor publishes the test results publicly and provides an award of certification only when all standards for testing have been met.

No Shortcuts. No Compromises. No bias

Why AS-IT-IS Stands Apart

Minimal Processing → Nutritional content is kept raw, clean, and as close as possible to its natural state.

Transparent Labels → Clear labels show exactly what you’re getting with no proprietary blends, no hidden ingredients.

Performance Backed by Science → Designed for fitness enthusiasts and everyday wellness.

Global Standards, Local Trust → Made in India, following a global standard.

Spotting Fakes: How We Protect You

Counterfeit supplements are a growing menace. AS-IT-IS empowers consumers with:

  • QR-code on the pack to check authenticity of the supplement pack.
  • Batch-wise lab reports made available online for enhanced assurance of quality.
  • An open supply chain from the manufacturer to the end-user.
Beyond Certification: Educating Consumers

We don’t just test products; we educate people and empower them.


We provide:

• Lab reports that are easy to understand
• Simple breakdown of amino acid profiles
• Honest guidance to choosing a supplement that will support your goals

Trust is not about passing a Test. Trust is being true and enabling better choices.

The AS-IT-IS Advantage Includes:
  • Authenticity as a guarantee for every product.
  • Lab-tested transparency proving what is delivered is consistently quality assured.
  • Making lab reports accessible to consumer reference.
  • Science-backed standards
Final Word

Achieving fitness requires discipline, effort, and truthfulness to yourself about what you are doing. At AS-IT-IS, we match your effort with certified purity and verified performance. Every scoop is an assurance from us that you can rely on clean nutrition, globally recognized standards, and real results.


Choose AS-IT-IS. Choose supplements that are tested, trusted, and true.